What Do You Know About Our Company?

Why interviewers ask this

This question separates candidates who genuinely want this job from those mass-applying. Companies want people who chose them, not people who’ll take any offer.

How to answer — tips

• Research beyond the homepage — press releases, recent news, Glassdoor, LinkedIn, product reviews
• Mention something specific and recent, not just what’s on the About page
• Connect what you found to why it matters to you personally
• Show you understand the business model and market position

What NOT to say

Don’t recite their Wikipedia page. Don’t say you ‘checked out the website’ — that’s the minimum. Don’t mention anything negative you found (challenges, press, litigation) unless asked.

Answer structure to follow

I spent time researching [company]. A few things stood out: [specific insight from news/product/culture research]. What I found most interesting is [genuine observation]. That connects to why I’m here — [bridge to your interest in the role or mission].

Frequently asked variations

What if it’s a small company with little public info?

Use LinkedIn, their product, customer reviews (G2, Capterra, Trustpilot), and any press mentions. Even interviewing as a user of the product shows depth.

Should I mention things that concern me?

Not unprompted. Save concerns for when you ask questions at the end — it shows thoughtfulness rather than negativity upfront.

How much is enough research?

Aim for: one recent news item, one thing about their product or market position, and one thing about culture or people. That’s a credible depth of preparation.

Practice on video: record your answers on Employment.Media, re-record as often as you like, and share one Video Group link with employers. Get started free.